Search Engine Optimization, otherwise known as SEO, should be a top priority for any online business owner who wants to improve their engine search ranking on Google and thus their influx of visitors and revenue. When ranking a page, Google looks at a number of factors. While most of those factors are not commonly disclosed, we still know some things that definitely contribute to a better ranking among search results.
Links to your website
One of them is the number of links that lead to your website. Simply put, the more links pointing to your website exist, the higher your website will rank. However, they have to be quality links, by which we mean they have to come from popular websites with a good reputation, that also rank high in engine search results.
With this in mind, you should consider either collaborating with other websites on different projects or simply initiate a barter-like program whereby you promote your affiliate’s website and vice versa.
Your title tag
Next, you should pay special attention to your title tag, as Google seems to give some weight to this section of your webpage. By title, of course we mean the text between the HTML <TITLE> tags in the <HEAD> section of your webpage. Be sure to insert some meaningful text with your keywords inside to fully reap the benefits of this feature.
Equally important is the content of your website. More specifically, content that includes keywords your target audience might search for. If those words do not occur on your website, the search engine has no way of knowing your website deals with such products and so it does not search for your website when those words are introduced in the search box. This is a rather self-evident point, yet many people seem to overlook it, especially those who are just starting out in the online business world.
The tips listed above are essential for anyone looking to improve their engine search ranking. However, there are several other minor tweaks you can make to your website that contribute to the same result. For instance, you can start by adding alternate (or alt) text to your images, as a way of putting a brief description of what they show. This text is read by software designed for the visually impaired, so they can know what the pictures depict. In this scenario, the ALT text is treated like the words occurring on your web page, so it might contributed, though to a lesser extent, to the improvement of your search engine ranking.